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CVS Health (NYSE: CVS) is one of many large companies that have expressed a desire to revolutionize the “consumer experience” in healthcare.

To do this, the company will continue to try to improve its healthcare service offerings in three categories: primary care, provider empowerment and home healthcare.

CVS Health CEO Karen Lynch reiterated that plan on Wednesday.

“We plan to improve our healthcare services in three categories: primary care, provider empowerment and home healthcare,” Lynch said during the company’s second quarter earnings call. “We have several paths to differentiate ourselves from community health care and our ability to achieve our strategic goals. We have very specific criteria that we look at when evaluating our many options. We’re looking to see if there’s a strong management team, a very strong technology stack, the ability to scale, and a path to profitability.

Although it lost to Amazon Inc. (Nasdaq: AMZN) over a bid for primary care player One Medical, Lynch said CVS Health plans to acquire or take an equity stake in a primary care company. by the end of 2022.

“We can’t be in primary care without mergers and acquisitions,” Lynch said. “We are very disciplined, both strategically and financially, as we pursue our M&A strategy. Mergers and acquisitions can be very fluid. You don’t necessarily understand exactly how these agreements are made. We are committed to expanding our health services and we are very encouraged and confident that we will take the next step in this journey by the end of this year.

Other public primary care players who could be potential targets: CareMax, Cano, Agilon and Oak Street Health, among others.

CVS Health’s focus aligns with other companies, like Amazon and Walgreens Boots Alliance (Nasdaq: WBA), becoming non-traditional primary care providers.

According to a new report from Bain & Company, non-traditional primary care providers could capture about 30% of the US market over the next 10 years.

“New models of primary care from non-traditional players – such as advanced primary care providers, retailers and payers – aim to deliver more efficient care, improve patient outcomes and reduce costs,” says The report. “Payers, healthcare systems and investors will need to make strategic choices about where to play and how to win over the next decade.”

CVS reported net income of $2.95 billion in the second quarter of 2022, compared to $2.78 billion year-over-year, an increase of 6%.