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UnitedHealth Group quietly combined certain Optum Health assets with Red Ventures’ healthcare portfolio to create a new consumer healthcare joint venture called RVO Health, Sarah writes.
Details: The ownership structure of the joint venture is unclear, but, according to Moody’s: RV received cash proceeds in exchange for contributed assets, which were used to repay a term loan.
- According to its LinkedIn profile, RVO Health consists of a hodgepodge of assets: Healthline Media (Healthline, Medical News Today, Psych Central, Greatist, and Bezzy), Healthgrades, FindCare, and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching and QuitForLife.
- This gives it consumer health deals ranging from Healthgrades, which offers doctor reviews, and Healthline, which provides medical information and advice, to prescription drug savings cards provided by Optum Perks and home delivery. of health and wellness products through Optum Store.
What they say : “The joint venture will accelerate RV Health’s access to new products, services and solutions, as well as access to a large audience of first-party data, while UHG will strengthen its digital transformation and momentum through the platform. technological form and digital marketing expertise of Red Venture,” says a Moody’s report.
The context: UHG’s Optum has long been known as an aggressive buyer of healthcare providers and health tech companies, and this year was no exception.
The plot: Optum has tended to go after large-scale cash-generating healthcare providers and tech companies, but has been a less active acquirer of high-growth, cash-intensive digital health startups .
- How RVO’s umbrella of consumer healthcare offerings fits into the equation — and whether future deals will be involved — is to be determined.
Optum and RV Ventures did not return requests for comment.