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With COVID-19 dominating the narrative across the globe, it’s no surprise that healthcare tech is poised to become one of CES 2022’s main areas of focus.

With COVID-19 dominating the narrative across the globe, it’s no surprise that healthcare tech is poised to become one of CES 2022’s main areas of focus.

For the first time ever, a healthcare company will deliver an important speech at CES (formerly known as the Consumer Electronics Show), with CEO and Chairman of the Board of Abbott Laboratories, Robert Ford, delivering the closing presentation which, somewhat ironically, has gone from a presentation-person to virtual. While Abbott provides a valuable service to the show by providing free rapid COVID tests to all registered CES attendees, the Illinois-based pharmaceutical giant is just one of 100 health-focused companies to share the star in the living room.

A stroll through the North Lobby of the Las Vegas Convention Center offers CES customers a wide variety of health products, accessories, analysis systems, and service providers, all under the title of the Digital Health Marketplace. With booths showcasing vendors large and small, the exhibitor lineup also includes representatives from several healthcare systems, including Ascension, Providence Health, and Massachusetts General Hospital.

In many ways, COVID is both the show’s archenemy and a catalyst for much of what companies intend to showcase throughout the week. COVID has demonstrated the ability of dozens of healthcare providers to leverage virtual care, while providing companies ranging from drug monitors to pain sensors to air purification manufacturers an opportunity to highlight how whose problems they deal with, related to the pandemic and others.

While much attention has been paid to big tech companies that have pulled out of CES due to the pandemic, medical tech companies are still fighting the good fight, with only a handful abandoning their presence there. In addition to Abbott, major players such as Dassault Systèmes, SleepScore Labs, Keeson Technology, Satisfyer and others remained in the show, joined by dozens of other smaller companies whose recent relative emergence qualifies them for exhibit at the Eureka Park Marketplace for startups and emerging entities.

Several of these companies appear to be offering truly innovative deliverables, many of which are the first to market of their kind. The most notable of these are:

Vivoo: Powered by advanced image processing and machine learning algorithms, this home wellness tracker analyzes user’s urine to provide personalized, easy-to-understand lifestyle and nutrition advice, helping people make smart health decisions. The product follows a wide range of parameters crucial for optimal health: hydration, urinary pH, magnesium, calcium, vitamin C, urinary tract infections and organ well-being, among others.


The Y brush: Patented Y-shaped toothbrush, developed by dentists, is set to revolutionize the world of oral care with a product that simultaneously brushes all upper and lower teeth with vigorous vibrations in just 10 seconds

The Y brush.

Cubtale: A care coordination platform that uses smart, palm-sized buttons called Cubs provides an easy way to track and manage your baby’s daily care activities, such as breastfeeding sessions, amounts bottles, medication intake, sleep times and more.


Caring for: This portable therapeutic product, registered with the FDA and approved by the European Union, uses light therapy for the management of pain, the treatment of soft tissue damage, wrinkles and acne. When paired with a digital health infrastructure, the product allows clinicians to select treatment parameters and outcome indicators to report in real time via a mobile application.

Maintenance clothing

Each dose: This digital health company was formed after the founder noticed a loved one struggling with medication management. Groove Health’s AI-powered platform helps patients stay on track with their medications while lowering costs, better outcomes, and better metrics for healthcare stakeholders.

Humetrix: This AI-powered technology platform has supported the national response to the pandemic. The Humetrix ETL and Analytics Platform is a powerful, precision public health platform that has enabled the identification and local mapping of populations at high risk of severe COVID-19 and the monitoring of the vaccination program.


“Technology improves our lives in many ways, and this is especially evident in the healthcare industry,” said Gary Shapiro, president and CEO of the Consumer Technology Association. “While the pandemic has spurred rapid innovation in digital health companies around the world that continue to find ways to make our lives safer, happier and longer, the global technological revolution in healthcare is continually empowering people to actively engage in their own health. We are excited about the strong presence of healthcare technology at CES 2022 and look forward to its continued growth in the years to come. “

Steve Winter and Kenny Fried are OMPP contributors who work for Brotman | Winter | Fried, a division of Sage Communications.