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Sunshine Coast health tech company, Bundle of Rays, has been selected for the prestigious K-Startup Grand Challenge program, the largest accelerator program in the world.

The K-Startup Grand Challenge is run by the Korean government and attracts applications from enterprising start-ups from around the world with a clear goal of growing their business in Korea and Asia.

Bundle of Rays is part of a growing group of Sunshine Coast-based health technology companies that are benefiting from the growth of the Sunshine Coast Health Precinct and the region’s innovation and entrepreneurship. .

Sunshine Coast Mayor Mark Jamieson congratulated Bundle of Rays on being recognized as a world-class start-up and praised founder Brad Chesham for his hard work and determination.

Health and wellness is one of seven high value-added industries identified in the Sunshine Coast Regional Economic Development Strategy (REDS), which aims to diversify and grow the economy,” said the Mayor Jamieson.

“The Council has supported the Sunramp Healthtech Accelerator program to provide opportunities and benefits to help grow local businesses like Bundle of Rays and ensure our region can develop and export world-class innovation, technology and talent.

Bundle of Rays was founded in 2018 by Mr Chesham – an experienced nurse turned entrepreneur – who developed a virtual reality platform to deliver nursing education.

Clients to date include Queensland Health, Victorian Department of Health, University of Wollongong, Ohio State University College of Nursing and Taegu Science University, Korea.

“It’s a great development for Bundle of Rays,” Mr Chesham said.

“We are a ‘born global’ company and already have customers in Korea and the United States as well as Australia.

“The K-Start program will help us grow our business in Korea and hopefully identify opportunities in other Asian markets.

“I will meet many business and investment leaders and also want to promote two-way connections between Korea and the Sunshine Coast.”

In June 2021, the company was selected for the first cohort of the Sunramp Healthtech Accelerator program, supported by the Sunshine Coast Council and the Queensland Government through Advance Queensland.

Bundle of Rays was selected for the K-Startup Grand Challenge 2022 program as one of 60 successful companies from 2,653 applicants, spanning 122 countries.

Under the program, Bundle of Rays will have an office at the Global Startup Campus, which is part of the Panygo Techno Village known as Silicon Valley of Asia and is home to around 1,300 high-tech start-ups.

The three-month program began in August 2022 and features expert mentorship, Korean and Asian business culture briefings, Korean interns to help with the language, and regular networking sessions with leading Korean conglomerates to explore partnership and investment opportunities.

The program will also help Bundle of Rays leverage South Korea’s strong cultural and economic ties with countries such as China, Japan, Hong Kong and Taiwan to expand its business in the Asian market.

Sunramp Healthtech Accelerator program founder Ron Hill says the digital health market is expected to be worth more than $425 billion[1] by 2027, with North America and Asia-Pacific being two of the largest regional markets.

“The pandemic has accelerated the adoption of innovative new technologies, and venture capital investment in health technologies is at an all-time high,” Hill said.

“All of this means that there are huge opportunities for health technology companies – such as Bundle of Rays – that can take on global markets and there is a real opportunity to build on our health assets. and develop a strong health technology industry on the Sunshine Coast.”


[1] https://www.gminsights.com/industry-analysis/digital-health-market